Coca-Cola x KFC

At Opal ANZ, we worked with Coca-Cola to pitch a frozen drink range to KFC. As KFC is closely associated with Pepsi, we developed a more temporary activation strategy targeting seasonal moments such as Halloween, pitching a Frozen Fanta concept. I was responsible for creating a Halloween-themed KFC experience to support the pitch, helping to increase awareness of Coca-Cola’s frozen beverage offering.